The Importance of Experience for Effective Advertising

People do not buy products. They buy experiences. Research is your most powerful tool to discover customer likes and dislikes - their perceptions of you and your competition.

Only after you are armed with relevant research can you aim your message at logical prospects to entice them to try your product or service.

The Importance of Strategic Planning in Effective Advertising

In order to initiate a meaningful Strategic Planning effort, a requisite amount of research must be done in order to ensure that all advertising expenditures are allocated in the most productive and effective manner possible.

A key component of the successful advertising strategy must be effective creative development and media implementation in order to penetrate local, regional, and national markets. Shaping brands and proper targeting of carefully crafted communications is essential to the overall profitability of the campaign..